ICC Cricket World Cup 2027 Marketing: ICC Opens Tender for PR Services
The ICC Cricket World Cup 2027 marketing campaign has moved into a new phase after the International Cricket Council opened a tender process for a marketing and public relations partner for the tournament.
The ICC is looking for an experienced agency to help promote the 2027 Men’s Cricket World Cup, increase global fan engagement and build excitement before and during the competition.
The tournament will be hosted by South Africa, Zimbabwe and Namibia in October and November 2027.
ICC Cricket World Cup 2027 Marketing Plans Begin
The ICC Cricket World Cup 2027 marketing project will focus on creating a worldwide campaign around the tournament.
The selected agency will work with the ICC, the local organising committee and other stakeholders to develop marketing and communication strategies designed to reach cricket fans across key international markets.
The campaign will include digital content, creative work, media relations and promotional activities leading up to the World Cup.
What Will the Marketing Agency Do?
The successful agency will have several important responsibilities as part of the ICC Cricket World Cup 2027 marketing campaign.
These include:
- Developing the overall campaign strategy
- Creating marketing and promotional content
- Managing major tournament milestone activations
- Working with media organisations
- Increasing global tournament visibility
- Building fan engagement
- Measuring the impact of marketing campaigns
The aim is to create a consistent global campaign that keeps the World Cup in front of fans throughout the build-up to the tournament.
ICC Looking for Major Sports Marketing Experience
The ICC is specifically looking for agencies with strong experience in marketing and PR for major international sporting events.
Applicants will need to demonstrate their previous work through relevant case studies and examples. Experience involving large sporting events, particularly in Southern Africa, will be important during the selection process.
Agencies that cannot demonstrate suitable experience may not receive the full Invitation to Tender documentation.
ICC World Cup 2027 Tender Deadline
Interested agencies must first request the tender documentation from the ICC.
The deadline to request the documents is 5:00 PM GST on August 27, 2026.
Companies will need to provide information including their legal name, company number, registered address and a signed non-disclosure agreement. They are also expected to submit a company portfolio showing relevant marketing and PR experience.
After reviewing the expressions of interest, the ICC will provide the project brief to companies that meet the required criteria and complete the NDA process.
Why This Matters for the 2027 World Cup
The move is another important step in the preparation for the ICC Cricket World Cup 2027.
With matches taking place across three African countries, the tournament offers the ICC an opportunity to attract new audiences while strengthening cricket’s global reach.
A strong ICC Cricket World Cup 2027 marketing campaign could also help generate interest well before the first match and give fans more opportunities to connect with the tournament.
ICC Cricket World Cup 2027 Builds Momentum
The ICC is already working on several areas of preparation for the 2027 tournament, and the marketing tender shows that the organisation is beginning to focus heavily on the event’s global promotion.
With South Africa, Zimbabwe and Namibia preparing to welcome the cricket world, the appointed agency will have an important role in turning the tournament into a major global sporting event.
The next major step will be the selection of the marketing and PR partner after the tender process moves forward.
ICC Cricket World Cup 2027 Marketing: ICC Opens Tender for PR Services
